Ujaas, an initiative of the Aditya Birla Education Trust, conducted a series of awareness programs focused on menstrual hygiene in Maharashtra, reaching over 900 individuals. The Ujaas menstrual campaign focused on community-based initiatives aimed at enhancing knowledge, fostering dialogue, and addressing stigma associated with menstruation.
District-level outreach through community engagement
Between 23rd and 28th May, the Ujaas menstrual campaign organized menstrual hygiene in Maharashtra activities across six districts: Nandurbar, Amravati, Yavatmal, Washim, and Chandrapur. Each site hosted varied engagements including rallies, poster-making competitions, quizzes, and storytelling sessions. In Amravati and Washim, marches were held where women and girls carried posters, shared personal experiences, and discussed the importance of menstrual hygiene in Maharashtra at the community level.
These initiatives were crucial in tackling period stigma in India, especially in rural and semi-urban regions. The storytelling sessions and public marches facilitated conversations that aimed at reducing period stigma in India while promoting open and respectful discussion.
Read about : Ujaas menstrual hygiene initiative boosts literacy in Maharashtra
Urban awareness sessions for vulnerable groups
The Ujaas menstrual campaign also extended to urban locations, including Turbhe, Deonar, and Dongri, where sessions were held in four shelter homes for girls and women. These sessions, conducted by trained professionals, were designed for survivors of human trafficking. Topics addressed included menstrual hygiene in Maharashtra, product safety, and dismantling common myths.
In Chandrapur, adolescent girls participated in interactive formats such as the Fish Pot Quiz and a group reading of a book authored by Dr. Vaishali Deshmukh. These methods were instrumental in simplifying menstrual education and addressing period stigma in India among young learners.
Around 150 participants at these urban sessions received Ujaas green cloth pads, promoting sustainable hygiene practices. These efforts demonstrated how Ujaas menstrual campaign initiatives can reach both remote and urban settings to support menstrual hygiene in Maharashtra.
Conclusion
By integrating educational outreach with community participation, the Ujaas menstrual campaign fostered safe and inclusive spaces to discuss menstrual hygiene in Maharashtra. Backed by ASHA workers, Anganwadi workers, SHGs, and local leaders, these events contributed to normalizing conversations around menstruation. The campaign’s deliberate and localized efforts serve as significant steps toward addressing period stigma in India and ensuring access to menstrual knowledge and dignity for women and girls across Maharashtra.
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