Quick Take
An Instagram reel is promoting an organic skin-whitening preparation that promises results in just 15 days. After fact-checking, we discovered that the claim is completely false.

The Claim
A popular Instagram post claims that applying alum, coconut oil, aloe vera gel, rose water, and a vitamin E capsule together can whiten skin. Although the post is shared with a caution, the assertion that a homemade preparation may change skin colour in less than a month can be profoundly misleading.

Fact Check
Which factors influence skin colour?
Skin colour is the visible hue of the skin. This usually depends on the amount and type of melanin production. Skin pigmentation varies considerably from individual to individual and is generally determined by the presence of melanocytes, carotene, oxygenated haemoglobin, and regional blood circulation. Melanin, or the primary skin pigment, exists in two forms:
- Eumelanin – which is responsible for brown to black
- Pheomelanin – Induces yellow to red
Genetics are the primary determinant of an individual’s baseline or constitutive skin colour; over 150 genes have been identified that influence skin pigmentation. They regulate the concentration and dispersion of melanin, which keeps the pigments in balance.
Environmental factors also significantly affect skin appearance by changing the amount of melanin synthesised. Of all the external factors, UV radiation from sunlight usually plays a significant role in modifying skin colour.
Endocrine variables may also have an impact on skin pigmentation. Hormonal swings during pregnancy or as people age can have a significant impact on melanin synthesis. This can result in age spots or melasma. Additionally, certain medications and compounds may result in pigmentation by suppressing melanocyte activity.
Because of this, the pigmentation of human skin has a complicated genesis that adds to the range of skin tones.
Does an at-home formulation effectively work for skin lightening?
No, not exactly. The combination of alum, coconut oil, aloe vera gel, rose water, and vitamin E is often touted in home remedies for whitening skin. Nevertheless, the following factors limit the scientific evidence for its effectiveness in modifying skin pigmentation:
- We begin with alum, which is primarily utilised for its astringent effects. Since alum may tighten skin temporarily, there is insufficient empirical evidence
- to support its claims of long-term skin whitening.
- Next, we address coconut oil. This is best recognised for its anti-inflammatory and moisturising properties, which may help hydrate the skin, but there is no scientific evidence to support its involvement in skin pigmentation.
- The most widely used ingredient in skincare products, aloe vera gel, comes next. The organic component exhibits moisturising and skin-soothing qualities. Despite these effects, this gel does not significantly lighten skin.
- We now explore rose water, which is frequently employed as a toner. This usually aids in balancing the skin’s pH and might provide a refreshing impact. It does not, however, affect skin pigmentation.
- Finally, we analyse how vitamin E affects skin pigmentation. This is well-known for its antioxidant qualities and could aid in lowering oxidative stress in the skin. Its ability to lessen skin whitening has not been thoroughly studied.

In the field of dermatology, “natural ingredients are not always synonymous with safety or efficacy, and what might seem harmless can actually be risky,” warns Amrita Hospital’s Dr. Sachin Gupta, MBBS, MD (Dermatology and Venereology from AIIMS Delhi). The safest and best course of action for anyone with skin problems is to see a dermatologist.
Dermatologists offer customised treatment based on scientific research, clinical expertise, and an understanding of the physiology of each patient’s skin. This approach ensures that treatments are both efficient and customised to meet your particular skin requirements.
Is it accurate to claim that skin whitening can be achieved within just 15 days?
No, not at all. This could be attributed to the fact that random inheritance plays a major role in skin pigmentation. While regular application of certain local or botanical extracts might exhibit a moderate effect, no known measure can yield such significant outcomes in such a short period of time.
Always seek advice from a dermatologist for safe and efficient skin lightening alternatives that are tailored to each patient’s specific skin type and concerns.
Should individuals depend on unverified home remedies for skin lightening?
No, not at all. This is because relying on random online home remedies could lead to safety concerns, as they lack strong scientific backing.
It’s also important to note that a lot of these DIY remedies are sold under the guise of Ayurveda.
The term “Ayurveda” is frequently used incorrectly to advertise skin-lightening modalities that frequently lack scientific backing. Additionally, long-term use of these formulations can cause neurological, renal, and cutaneous reactions.

Dr. Annusuiya Gohil, MD Scholar at the All India Institute of Ayurveda, lends more support by stating that skin fairness primarily depends on genetics, followed by environmental triggers. While there are several approaches to make the skin more radiant, skin pigmentation itself can only be enhanced; it cannot be changed.
More specifically, it is possible to restore the natural skin colour that may have been diminished over time due to ageing, exposure to harsh environments, and other factors, including diet and medication. Skin colour cannot be altered by topical remedies.
Above all, the promotion of natural skin-whitening remedies frequently reinforces negative beauty standards, which causes psychological discomfort for those who feel compelled to conform to these ideals.

Dr. Ekansh Shekhar, dermatologist, cosmetician, trichologist, and consultant for aesthetic medicine in Lucknow, further supports this by stating that a cure is not necessarily appropriate for your skin simply because it includes ingredients from the kitchen. Using unrefined or untested blends could irritate your face’s sensitive skin, cause an allergic reaction, or even make pre-existing conditions worse.
The best course of action is always patch testing; if you’re still unsure, speak with a dermatologist. In skincare, in particular, “natural” does not necessarily mean “harmless”.
What is the right approach to maintaining healthy skin?
Maintenance of healthy skin necessitates a comprehensive approach consisting of:
- Appropriate skincare regimen: This entails cleansing, toning, and moisturising. Such routines usually help in enhancing skin hydration, texture, and appearance over time.
- The pivotal role of nutrition: Dietary options packed with antioxidants, polyphenols, and a low glycaemic index may help promote skin integrity. Healthy skin may also require the avoidance of excessive intake of refined sugars and fats.
- Optimal hydration: Adequate intake of water helps support the skin’s barrier function, basic skin moisture, and elasticity.
- Preventing premature ageing: This can be accomplished by shielding the skin from UV rays. Regular application of broad-spectrum sunscreen can help lower the risk of ultraviolet-induced photoaging.
Please be mindful that environmental variables and genetics play a major role in controlling skin pigmentation. While an unproven topical herbal composition might hydrate and moisturise the skin, it might not have any effect on skin whitening. Therefore, one should consult a dermatologist for an individualised skincare regimen.
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